Local SEO

Google My Business Optimisation

Get found by customers near you — on Google Maps, local search and Google AI Overviews.

Service Overview

What is Google My Business Optimisation?

Google My Business (now called Google Business Profile) is your free business listing on Google that appears in Maps, local search results and the "Local Pack" — the 3 businesses shown above organic results when someone searches for a service near them. A fully optimised GMB profile is the single most powerful tool for any local or service-area business: 76% of people who search locally on their phone visit a business within 24 hours. ScalerHouse creates, verifies and optimises your Google Business Profile from the ground up — writing keyword-rich descriptions, adding services and products, uploading professional photos, setting up Q&A and managing your review strategy. We then monitor and update your profile monthly so Google's algorithm always sees it as active, relevant and trustworthy.

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Win the Local Pack

Appearing in the top 3 of Google Maps results for your service drives more clicks than all organic results below it combined.

Reviews = Revenue

Businesses with 4.5★+ and 100+ reviews receive 270% more web visits. We build a proactive review generation and response system that grows your rating.

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Direct Customer Actions

GMB drives direct calls, directions, website visits and messages — tracking these actions as conversions gives you ROI-proof of local digital presence.

The Process

How It Works

A clear, proven process — from onboarding to measurable results. No guesswork, no ambiguity.

1

Profile Creation & Verification

We create or claim your Google Business Profile, select the most relevant primary and secondary categories, and guide you through the Google verification process.

2

Profile Optimisation

We write a keyword-rich business description, complete all 100+ profile fields, add services/products with pricing and set up your Questions & Answers section.

3

Photo & Visual Setup

We upload a curated set of professional photos — exterior, interior, team, products and logo — following Google's image guidelines to maximise profile engagement.

4

Review Generation Strategy

We create a systematic review request process — email templates, WhatsApp follow-ups and QR codes — to generate a consistent flow of 5-star reviews from happy customers.

5

GMB Post Management

We publish weekly Google Posts — offers, events, updates and new services — signalling to Google that your profile is active and boosting local ranking.

6

Monthly Monitoring & Reporting

We track profile views, direction requests, calls and website clicks month-over-month — responding to reviews and Q&As and reporting on local search visibility improvements.

Who It's For

Built for Every Scale

Whether you're a growing startup or a large enterprise, our approach adapts to your scale and goals.

Small Businesses

Startups, SMEs & local brands

Appear in Google Maps when local customers search for your service
Generate more phone calls and direction requests from nearby buyers
Build a 4.5★+ review profile that instantly builds trust with new customers
Beat larger competitors who have neglected their local presence

Large Enterprises

Corporates, national & global brands

Multi-location GMB management — 10 to 1,000+ profiles managed centrally
Google's Business API integration for bulk updates across all locations
Reputation management at scale — monitoring and responding to all reviews
Local SEO reporting dashboards showing ranking, traffic and call data per location
Our Strategy

Our Approach

A structured, repeatable 6-step strategy that drives consistent results — from discovery to measurable outcomes.

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Claim & Verify

Profile creation, category selection and Google verification.

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Optimise

Keyword-rich descriptions, services, products and Q&A.

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Photography

Upload 25+ professional photos across all categories.

Reviews

Systematic review generation strategy and response templates.

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GMB Posts

Weekly posts — offers, events and updates to signal activity.

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Reporting

Monthly visibility, calls, clicks and direction requests report.

Transparent Pricing

Choose Your Package

All plans include a dedicated account manager. No hidden fees. Cancel anytime with 30-day notice.

Packages are customised for this service.

Request a Custom Quote

Need something custom? Let's build a custom plan →

Common Questions

Frequently Asked Questions

Everything you need to know before working with us. Still have questions? Ask us directly.

Ready to Grow?

Let's Build Your Growth Engine

Book a free 30-minute strategy call. We'll audit your current situation, identify the biggest opportunities, and share a custom plan — no obligation.